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Now listed on CrunchBase


Posted by Frank Garofalo | Topic: News

7 December 2010
Cyber View is now listed on CrunchBase, part of the TechCrunch network of web sites. We are excited to have a profile listed with them.

Why Products Suck


Posted by Frank Garofalo | Topic: Strategy

1 December 2010
I recently read an article on TechCrunch.com by David Barrett titled "Why Products Suck (And How To Make Them Suck Less)." In the article he discusses how making a product not suck (and to avoid the "tar pit" of sucking) is actually a complex challenge - if it was easier, more products would be on the market that didn't suck.

Barrett's 5 key points are:
1. It only takes one person to make your product suck
From Barrett's discussion on this point, I liked the following statement: "Convey to your team and the world that not sucking is your primary goal."

2. Nobody ever got fired for sucking
In other words, hire intelligent people - Barrett shares the quotation: "A people hire A people, B people hire C people."

3. It's easier to suck more than suck less
This point made me laugh, especially when he elaborated and said: "Sucking is like a tar pit: once you step in, your struggles only pull you in deeper. After you make that one product compromise to satisfy some crazy customer, then you’ve got to support that setting." We certainly have run into that issue. Customer A wants specific features as a solution to their current challenges. But the feature is so specific to Customer A, now whenever you have to upgrade the system for all your other customers you have to upgrade these small plug-ins specific to Customer A. It causes such a headache...

4. There are more ways to suck than to not suck
Barrett's states for this point: "If sucking is like a tar pit, then building a product that doesn't suck is like walking a tightrope over La Brea (http://en.wikipedia.org/wiki/La_Brea_Tar_Pits)."

5. Customers demand sucky products
Ok so no offense to customers, but we all do it as customers without even realizing it. We want products to align exactly with our needs, but do those needs actually span across all the customers of the product? One strive we are taking towards remedying this situation is to make our web-based products more adaptive and anticipative to what the customer needs at the given moment. I certainly agree with the following statement made by Barrett: "…not all complaints are equal: complaints that you don't support feature X are far better than complaints about how feature Y sucks."

Read Barrett's full article at: http://techcrunch.com/2010/11/06/why-products-suck-and-how-to-make-them-suck-less/

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